“Is your website attracting mobile users (traffic) or distracting them?”
The answer lies in the question itself. Different users (website visitors) access websites from different devices. In the earlier days, websites that were developed were not mobile- friendly as many of them were not smartphones users giving rise to challenges like overlapping content, disappearing graphics for the smartphone users who tried to view the website. The brand reputation was heavily negated.
With changing times, smartphone users have grown by leaps and bounds. As per some recent research smartphone users will surpass 2 billion in numbers. Adapting to the changing demand requirements and addressing the multiple device viewing need of the hour, Responsive web design (RWD) is an approach to web designing aimed at allowing desktop webpages to be viewed in response to the size of the device one is viewing with.
How is RWD different?
A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries, an extension of the @media rule, in the following ways:
- The fluid grid concept calls for page element sizing to be in relative units like percentages, rather than absolute units like pixels or points.
- Flexible images are also sized in relative units, so as to prevent them from displaying outside their containing element.
- Media queries allow the page to use different CSS style rules based on characteristics of the device the site is being displayed on, most commonly the width of the browser.
Responsive web design has become more important as the amount of mobile traffic now accounts for more than half of total internet traffic. Therefore, Google announced Mobilegeddon and started to boost the ratings of sites that are mobile friendly if the search was made from a mobile device. This has the net effect of penalizing sites that are not mobile friendly.